Monday, 02 February 2015 12:05

Spotify refused to appear in Russia

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Strimingovyh popular service for listening to music Spotify refused conquest of the Russian market.

The company has even managed to register a legal entity and to appoint the head of a local business, but with all of this will now have to say goodbye.


Spotify - a music service, founded by two Swedes Daniel Ek and Martin Lorentzon in 2006. With it you can legally listen to music through the Internet from a smartphone or computer. Some of the songs are available for free, but pre-wiretapping advertising.

Initially, the service is planned to start in the autumn of 2014, but the company did not at that time have been able to reach an agreement with Russian mobile operator, which delayed the work by the beginning of 2015. In January news from Spotify did not appear. What caused the company to change plans?

Spotify

According to another content manager strimingovyh service Zvooq Michael Konstantinov, Spotify is simply not able to provide competitive price subscription. The fact is that in all countries where there is a service, the cost of services varies. Expected price in Russia was $ 7, which at today's exchange rate is almost equal to 500 rubles. In the main competitors Yandeks.Muzyka and Google Music subscription will cost much cheaper than 149 rubles and 189 rubles, respectively.

Source: RBC


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