by his side.
Droider decided to find out which companies have managed just press the "reset" and then continue to the big game.
Yahoo!
Failure: September 26, 2001
Reasons: "dotcom bubble"
Key personnel: Terry Semel
Comeback: 2002-2007
Yahoo! has become one of the few companies that managed to survive after the "dot-com bubble" and modernized.
The popularity of the corporation Millennium grew incredible pace, and with it the market value. When at the beginning of the two thousandth "dotcom bubble" reached its climax, per share Yahoo! gave 118.7 dollars, and assets valued at an incredible $ 100 billion, which to this day is a historical high for the company. Such financial heights brand never reached.
History knows many examples when the period of rapid growth of the company was replaced at least plummeting. Has not escaped this fate and Yahoo !, was one of the few who were lucky enough to survive the "dotcom bubble", though deprived of a significant part of its former greatness.
September 26, 2001 the company's stock price has dropped to historic lows - 8.11 dollars apiece, and the cost of Yahoo! was less than $ 10 billion. For some years Yahoo! has lost the status of "most expensive web of the planet." This led to the fact that Tim kugel, then-CEO, Terry Semel gave way, with whom he was able to Yahoo! for a few years to get out of the crisis.
And then what: According to statistics Alexa Internet, in February-April 2012, Yahoo! was the fourth most visited site on the Internet. In May 2013 the corporation acquires a popular service Tumblr for $ 1.1 billion.
Apple
Failure: 1996
Reasons: Microsoft
Key personnel: Steve Jobs
Comeback: 2001
In the 1980s, Apple was a big "piece" in the desktop market. The share has grown steadily, but in 1996, followed by a sharp decline, which was due to the era of the operating system Windows, a long time did not have competitors.
Up until 2001, the company from Cupertino remained in the shadows. The impression that Apple did not know what to do next. However, the entry of iPod, and then launch the iTunes store turn history back. It's only been a few years, and shares of the corporation soared by nearly $ 8 to $ 340 apiece.
And then what, "Fiscal 2014 was a record year in our history," - said the current Apple CEO Tim Cook. And this is confirmed. In November 2014 the total capitalization of the Russian stock market capitalization fell below Apple, whose market value for the year reached 661 billion.
IBM
Failure: 1993
Causes: A Guide
Key personnel: Lou Gerstner
Comeback: 2001
In the early 1990s, the world's largest computer company faced the whole bulk of problems, among which there was a recession. Heads sprayed cash corporation right and left, with the result that in 1993 showed a loss of $ 8 billion. And this is the most impressive corporate loss in the history of IBM.
In January 1993 it was announced the resignation of chairman and CEO of IBM, John Akers, whose search for a successor began first among the IT-industry. But since neither John Sculley from Apple, nor George Fisher of Motorola, or Bill Gates of Microsoft has not shown interest, IBM went beyond the industry and turned to Lou Gerstner, who then worked for the producer of packaged goods - RJR Nabisco.
Under the leadership of Gerstner's IBM threw redundant infrastructure, reduce costs to a minimum, to determine the further development of high status and returned. Gerstner's ability to take decisive action in emergencies helped prevent the worst. At the time of departure of a businessman in 2002, the market capitalization of the company increased from 29 to 168 billion dollars.
What then: In 2002, "Big Blue" has acquired consulting division of PricewaterhouseCoopers for $ 3.5 billion. Currently, the business merged with unit Global Services, is the most profitable in the structure of IBM, as do more than half the company's revenue.
Hewlett-Packard
Failure: 2011
Causes: Low sales
Key personnel: Meg Whitman
Comeback: 2014
HP has in 2011 decided to show the smartphone market, demonstrating several models based on the operating system webOS, which was later bought LG. Sale devices were so low that HP was forced to scale back production. However, CEO Meg Whitman spoke about the need to return to the market in September 2012.
In early 2014, HP announced the comeback in the mobile device market. The company introduced two new models Phablet: VoiceTab Slate6 and Slate7 on the operating system Android, targeting consumers in developing countries. This time, HP has decided not to raise prices on the device. The company now expects 2015 net profit in the range of 3.23 to 3.43 dollars per share against 2.60-2.64 per share in the current fiscal year.
And then what: In April 2014, the corporation pleaded guilty to violating the US "Foreign Corrupt Practices Act", reporting bribery in Russia (more than $ 2 million), Mexico (million dollars) and Poland (600,000 dollars). In order extrajudicial agreement, Hewlett-Packard has agreed to pay a fine of 108 million dollars. Corrupt practices of the company in the Russian Federation have been associated with the plan of automation of computer and telecommunications infrastructure of the Prosecutor General, the total amount of the order in which amounted to more than $ 100 million. In addition, the Russian branch of the Corporation considers the Prosecutor's Office as a way of getting other government contracts. Paid bribes to Russian officials from the secret fund established leadership separation using the methods of "black accounts".
Nokia
Failure: 2012
Causes: Policy guidance
Key personnel: Rajeev Suri
Comeback: November 18, 2014
The cost of the Nokia brand in 2011 was more than $ 25 billion, which puts the company on the 14th place in the ranking of the most valuable brands according to Interbrand Consulting Group Media Group and BusinessWeek. According to the magazine Forbes, in 2011, Nokia took 8th place in the "most respected companies in the world." And then went crash, the courts, the loss of value and seemed eternal differences in the manual.
September 3, 2013, Microsoft announced the purchase of units of Nokia mobile phones and patents associated with them. The purchase price was called journalists "shockingly low" - mobile business was valued at 5.44 billion euros. November 19 at an emergency meeting of the shareholders passed a vote Nokia, where about 90% of investors welcomed the decision of the Board of Directors. Nokia was sold with giblets, and Microsoft in 2014 the beginning of the phasing out of the Finnish brand devices. In place of the famous brand Nokia has officially come to Microsoft Lumia.
November 18, 2014 Nokia has risen from the dead. Rather, it balances. The conference Slush 2014 the company introduced a tablet N1 on the operating system Android.
What's next: The erstwhile company have probably never will be, but it is hoped that this and the beginning of a new history for the iconic brand.