with the mobile electronics market without a fight.
Editorial Droider all the important numbers and dates, which is the best show, "blackberry" not forgotten how to surprise and delight the audience.
BlackBerry devices early in life is considered to be in 1984 when the Canadian Douglas Fregin and Mike Lazaridis founded the company Research In Motion (RIM). 4 years later a startup focused work around wireless data transmission.
In 1997 he was presented the first device using names c «BlackBerry». It was a pager, whose main function was two-way communication, widely used in the corporate segment. The idea to name the device after the plants occurred to one of the engineers who QWERTY-keyboard BlackBerry recalled. Who knew that this berry will become a landmark for the company?
RIM's first smartphone was released in 1999 - it was the BlackBerry 5810 with 1 MB of RAM and 8 MB of memory for data storage.
5 years later, in 2004, out BlackBerry 7210 - the first smartphone with a color display. This unit was the ancestor of the legendary 7000 series. The stuffing was much more powerful, but still ridiculous by today's standards: 2 MB RAM, 16 MB of storage, display with a resolution of 240 by 160 pixels and the time in standby mode about 10 days.
Fun fact: all the official pictures of the old BlackBerry smartphones is worth one and the same time - 12:21.
Zenith glory RIM can be easily considered the period from 2007 to 2008 - during this period of time one share was worth $ 140. To get a better feel contrast, at the time of this writing, 1 share "blackberry" can be purchased for 10.11 dollars. As we know, in 2007, came out iPhone 2G - smartphone, which turned the industry.
April 1, 2008 has started BlackBerry World - app store for smartphones running BlackBerry OS. And it was not a joke.
2 years later, in September 2010, the company released their debut tablet - PlayBook. The model was not without interesting features, but a modest number of applications and the lack of corporate e-mail client and calendar (primary assets RIM) has reduced the sale of gadget to zero.
Despite this, in 2012, BlackBerry OS 7 has been recognized as the most secure mobile operating system in the world, whose average score was equal to 2.89. For comparison, iOS gained 1.7 and Android version 2.3 only 1.37 points.
January 30, 2013 demonstrated the BlackBerry OS 10 and the first smartphone on it - BlackBerry Z10 and BlackBerry Q10. The company teetered on the brink, and new products are even more upset the balance. Attempt to enter the market of touchscreen smartphones are not appreciated nor the press, nor even die-hard fans. During the announcement, the Canadians said the name change: now the manufacturer was called BlackBerry.
September 20, 2013 the company had to lay off 4,500 employees due to loss of business - it was almost bankrupt.
Funny incident occurred Feb. 11, 2013 with the creative director Alicia Keys BlackBerry. In all the interviews she assured me that with all my heart devoted to the company and its products, and the new operating system is just amazing. However, a number of messages in the microblogging left with the help of iPhone. Keyes later tried to justify himself by saying that your account has been hacked. But it was not too convincing.
In late 2013 BlackBerry was close to collapse. The media often appeared information that some manufacturers are considering buying a Canadian brand. However, it became known that top management is planned to replace: sit in an armchair CEO John Chen instead Thorsten Heins, who many considered guilty of a crisis. Chen, on the contrary, enjoyed the reputation of "Baywatch" - to his credit was already 2 firms staying on the brink of the abyss and managed to come back.
It is too early to judge if it will have a new CEO to return the company to its former glory, but in 2014 it was possible to see the first progress: BlackBerry ceased to take pointless attempts to break into the market of smartphones and touch back to its roots, namely the QWERTY-devices. Model BlackBerry Passport has been accepted extremely positive press, and for the first 6 hours after the start of sales in the networks and ShopBlackBerry Amazon has sold about 200,000 smartphones.