the statement, Sony plans to allow the Viewer to view the full advertisement during the breaks on television.
It will be loud enough to pronounce the name of the advertised company, after which commercial reel will not be lost completely, and will be interrupted. Thus, users will be able to shorten the waiting time between advertising breaks.
It is unknown how voice recognition will be implemented technically. In addition, Sony engineers is another major challenge: how to solve the problem with the TV grid, which is planned in advance and cannot be changed.
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