brand new device that Yu will be sold only online store. Analysts argue that similarly Micromax tries not only to strengthen position in the market, but also to attract new buyers.
«By Yu we are going to build the ecosystem by working directly with consumers. We are convinced that the Cyanogen is the partner who really is able to offer a unique user experience. We together decided to erase all boundaries and create a new world, " says one of the founders of Micromax Rahul Sharma.
"Yu's Brand is aimed at technology enthusiasts who want more from their phones and improve them yourself. Users will be able to send us your ideas. The most interesting of them will appear together with the software updates, which will be published every two weeks ", said Rahul.
First CyanogenMod-smart phone under the brand name Yu must get off the Assembly line as early as next month, but information about its characteristics and cost have not been announced.
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